According to this news article not only is Polaroid film back but Polaroid cameras too... seems like the marketing genius' over at the Polaroid plant finally figured out all was not last when it came to the fine art of instant photography... Although i feel obligated to remind you that these are the same idiots who hired lady gaga as the creative director of this once reputable brand... so who knows what will happen next!
The Polaroid 300 (pictured above) is the first new product to be released onto the market and is available now, not only is it half the numerical value of the beloved Polaroid 600 but its half the size too... I don't know about you but there is something decidedly un cool about this new design... perhaps the fact they are trying to be cool at all... surely they know Polaroid never set out to be cool it just was what it was.
Industrial design and a general sense of aesthetic aside the new prices are pretty bloody nifty. For US$89.95 you guy purchase yourself a camera and for US$9.95 you can add a 10 pack of film to that purchase... much more appealing than the 36.95 we are currently paying here in Australia for a 10 pack of 600!
So what do you guys think? do you love the new camera? do you hate it? do you think the 300 format was the best product to re launch first?