Thursday, October 15, 2009

Polaroid to make Polaroid film again (seriously)

The people have spoken. They demanded Polaroid film be saved and saved it was by The Impossible Project... but things got interesting this morning when news broke that big bad Polaroid (the dummies that back in 2008 thought abandoning the production of 600 film and investing their dollars in digital technology was a good idea) have done a complete utter backflip and will re-launch some of the most famous Polaroid Instant Cameras and "are commissioning The Impossible Project to develop and produce a limited edition of Polaroid branded Instant Films in the middle of 2010"

I know what your thinking! Finally! The idiots have caught on... but nows not the time for finger pointing and "I told you so's" - Lets take a moment to give ourselves a pat on the back, its people like you and me who use, read, write, live and breathe Polaroid film that have helped the corporate giant see the error of their ways.....

Although I think we can all agree that the pat of all pats on the back must go to organizations like The Impossible Project and Save, these two organizations have campaigned heavily and worked tirelessly to bring Polaroid film back to the masses and they have succeeded in ways they never imaged.

You can read more about this glorious news here, here and here, other than a big fat hoo-freakn-ray I dont have much else to say!


    great news.
    i can't wait to have a new pack in my hands some day in the future.
    that is exciting to look forward to.

  2. I am sooo excited by this news!! YEY!